Adam Olweean

Class projects during college

Winter 2018 semester

Digital Communication Strategy- My group was tasked with creating a Digital Advertising Plan to launch a mobile game application called STiNG. STiNG is an app where one player selects a number between 0-100 and the players try to not to be the one who has to select the number chosen.

We had to establish primary campaign objectives, conduct research on the mobile gaming industry, created a consumer profile, created a media recommendation, media plan, insertion order, and an optimization strategy to create a comprehensive Digital Advertising Plan to help launch STiNG.

Our Advertising Plan used a combination of mobile display ads, social media ads, user-generated content campaigns, influencers, geo-fencing and even guerrilla marketing done in bars. This plan allows STiNG to target consumers who enjoy going out to bars before they get there to make them aware of the game, the geo-targeted ads to remind them once they are in the bar, and guerrilla marketing to get them playing so they understand how STiNG is player.

 

Fall 2017–

Entrepreneurial Thinking and Behavior- My group created a parking system for college campuses that would assist students by finding open spaces and inform students which lots are already full. Schools would benefit from installing the system because they would not need to build additional structures to solve the biggest concern on college campuses: parking. The system would also benefit students because they would waste less time trying to find a spot and it would be less stressful for them.

We also conducted interviews with multiple key partners including an app designer, app marketer, contractor for installing the hubs, students who would be using the app, and the Vice-Chancellor of Business Affairs at the University who is in charge of parking decisions on campus.

American Marketing Association Case Competition for Mary Kay- This was my second case competition about a topic that I knew nothing about coming in. I took what I learned from last year’s case competition and applied it to this year’s competition with a team who contributed alot to the success of the case competition.

For Mary Kay, we needed to determine why they were not attracting Millenials to use their products and become IBCs.

Accepting our award as a chapter who was recognized as a Commendable Case

Our plan to solve Mary Kay’s problem was to update their packaging, website, training for their IBCs, and open up community centers so the consultants don’t have to host a party at their house or someone they don’t know really well. In addition, we suggested Mary Kay to take consultants to college campuses to host a 3-day conference where college girls could try the products, learn new application techniques, and learn about the opportunity of being an IBC with Mary Kay

 

For our work, we were honored as a “Commendable Case” at the AMA International Collegiate Conference.

Winter 2017-

Digital Analytics and Content Marketing-

E-tailing and Retailing-

Corporate Responsibility-

Project Management-

 

Fall 2016–

Communication Strategy and New Media

American Marketing Association Case Competition for eBay-

 

Winter 2016–

Market Research-

 

Fall 2015–

Digital Consumer Search and Marketing-

Culture and International Business-

 

Winter 2014–

Business Writing-